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Women's Circle Facilitator Training Business Foundations (L1)
Business Foundations
Introduction to business
8 Forms of currency
Business canvas
Key partners
Key activities
Key resources
Value Proposition
Customer relationships
Cost structure
Revenue streams
Module conclusion
Introduction to branding
Introduction to business DNA
What is?
Tagline
Brand Personality
Core messages
Purpose and role
Positioning statement
Customer value proposition
Brand essence
Segment: geographic
Segment: Demographic
Segment: cultural
Segment: psychographic
Founder biography
Products and services
Mood boards
Logo
Introduction to strategy
Setting goals
Customer acquisition
Capturing attention
Story telling
Content marketing
Marketing your circle
Feedback loops
Give, give and give some more
Segment: psychographic
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